Case Beiersdorf free essay sample

It concentrates, however, on organic growth. This is not surprising. Beiersdorf’s NIVEA brand is so well known worldwide that it makes sense for the company to build organically on an established success story. NIVEA is the master brand that drives the success of the whole NIVEA portfolio of sub-brands. It is the No. 1 skincare brand worldwide. Beiersdorf continually strives to strengthen this position through research in products and markets. Beiersdorf UKs development of the NIVEA brands fits in well with Igor Ansoffs product/market expansion grid. The company continues to build a successful business by developing new and existing products and markets as well as diversifying into new markets with new products. PART 2: BEIERSDORF’S GROWTH STRATEGIES NIVEA Visage Soft Facial Cleansing Wipes In 1999, NIVEA launched the NIVEA Visage Soft Facial Cleansing Wipes. Market research at the time showed only 66% of UK women used a facial cleanser, whilst only 27% has a face care regime (cleanse, tone, moisturise). We will write a custom essay sample on Case Beiersdorf or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Women were looking for an easy, convenient, face care routine. NIVEAs Soft Facial Cleansing Wipes remove eye make-up and cleanse and tone in one simple step thus meeting customers known requirements. Not surprisingly, NIVEA rapidly became the No. 1 brand. NIVEA Lip Care The core products of the NIVEA Lip Care range are Essential, Repair, Rose and Sun. NIVEA Lip Care has developed the brand by putting samples on beauty magazines in order to reach more effectively the target market and by finding new outlets through which to sell the products. Furthermore, NIVEA also has extended the Lip Care product range with Strawberryamp;Cherry, Pearlamp;Shine, Goldamp;Shine and CareGloss amp; Shine. Pearlamp;Shine has become the markets best selling product. NIVEA FOR MEN NIVEA introduced the NIVEA FOR MEN range. The development of this range results from several trends. These include: †¢The softening and blurring of male and female gender roles; †¢Increased spending on lifestyles with more people attending gyms and caring about their appearance; †¢New media developments, e. g. the revolution in mens magazines provide direct contact with men through advertising. NIVEA was the first mass-market brand to set out to develop male facial care/moisturising. The NIVEA FOR MEN range provides straightforward practical solutions to mens skincare needs. It targets men who value their appearance and who see it as a key contributor to self-confidence. NIVEA Deodorant The UK deodorant market is a highly competitive market, dominated by one major manufacturer, Unilever, who account for over 60% of all sales. NIVEA believes its traditional skincare expertise will help to bring new UK consumers into the brand.

Natural Disasters in India with Special Reference Essay Example

Natural Disasters in India with Special Reference Paper Landslides are common in the Lower Himalayas. Parts of the Western Ghats also suffer from low-intensity landslides. Floods are the most common natural disaster in India. The heavy southwest monsoon rains cause the Paramount and other rivers to distend their banks, often flooding surrounding areas. Though they provide rice payday farmers with a largely dependable source of natural irrigation and fertilization, the floods can kill thousands and displace millions. Excess, erratic, or untimely monsoon rainfall may also wash away or otherwise ruin crops. Almost all of India is flood- prone, and extreme precipitation events, such as flash floods and torrential rains, have become increasingly common in central India over the past overall decades, coinciding with rising temperatures. Mean annual precipitation totals have remained steady due to the declining frequency of weather systems that generate moderate amounts of rain. A natural disaster might be caused by earthquakes, flooding, volcanic eruption, landslide, hurricanes etc. In order to be classified as a disaster it will have profound environmental effect and/or human loss and frequently incurs financial loss. This review elucidates the natural disasters of Tamil Nadia and its possible cause as well as the preventive/mitigation measures. Keywords: Natural starters, droughts, flash floods, cyclones, avalanches, landslides, hurricanes. Introduction At the global level, there has been considerable concern over natural disasters. Many natural disasters in India have caused havoc to the life and property of citizens and nature as a whole from time to time. We will write a custom essay sample on Natural Disasters in India with Special Reference specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Natural Disasters in India with Special Reference specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Natural Disasters in India with Special Reference specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Because of this, united Nations General Assembly, in 1989, declared the decade 1990-2000 as the International Decade for Natural Disaster Reduction with the objective to reduce loss of lives and property and restrict socio-economic damage through concerted international action for appropriate management travesties, especially in the developing countries. These disasters include cyclones, floods, earthquakes, volcanic eruptions, famines, drought, landslides etc. Amongst all the ones mentioned floods and earthquakes are the most common in India. India is no exception as it has been traditionally vulnerable to natural disasters on account of its unique gee-climatic conditions. Floods, droughts, cyclones, earthquakes and landslides have been recurrent phenomena in India due to large population growth, and migration into urban areas (De et al. , 2005). Tamil Nadia has witnessed havoc caused by yeses and storm surge in the coastal regions, earthquakes, monsoon floods, landslides, and recently the Tsunami. Increase in urban population coupled with the construction of man-made structures often poorly built and maintained subject cities to greater levels of risk to life and property in the event Of earthquakes and other natural hazards. India is an area of 3,287,263 square kilometers and a coastline of 7516 km, with the last official census in 2001 showing a population 1. 028 billion people (NIB, 2009). Tamil Nadia covers an area of 130, 0582 SMS and has a coastline f about 1,076 SMS which is about 15% of the coastline of India (Bavarian et al. , 2011). More than 40% of the fisher population lives within 1 km of coast and 50% of them live within 2 km of the coast. The geographical setting of Tamil Nadia makes the state vulnerable to natural disasters such as cyclones (Mascaras and Kumara 2007) floods and earthquake-induced tsunami. About 8% of the state is affected by five to six cyclones every year, of which two to three are severe. Cyclonic activities on the east coast are more severe than on the west coast, and occur mainly be;en April-May and October- November (Supply and Aircraftman, 2009). Floods Floods are high stream flow that overflows the natural banks of the rivers and most of the times become calamitous. India is the most flood affected nation after Bangladesh. Out of total deaths by Floods in the world, (1/5) are from India. The main causes of floods are excessive rains in river catchments, poor natural drainage, Change of river course, Landslide restricting river flow, cyclone and very intense rainfall (Fig. 1). Over that past few years the rise in population is forcing large settlements along the river banks, making the country Thou Education and Research Trust (YEAR) Stephen, 201 2 J. Cad. Indus. Rest. Volvo. 1(2) July 2012 60 policies and measures for various preventions and disaster management activities are properly implemented. From the flood hazard map of India (Fig. 1), it is seen that no area in Tamil Nadia falls in the risk zone. But within a local body area, particularly with reference to an areas proximity to a major drainage system like rivers, canals, and also water bodies like lakes, and further with reference to contour levels/low-lying areas, flood prone area mapping has to be done. Tamil Nadia is also subjected to annual flooding including flash floods, cloudburst floods, monsoon floods of single and multiple events, cyclonic floods, and those due to dam bursts or failure. Every year, on average thousands of people are affected, a few hundred lives are lost, thousands are rendered homeless and several hectares of crops are damaged. Every year, Flooding in India affects Tamil Nadia and the other Indian states of Assam, Briar, West Bengal, Gujarat, Arioso, Utterance, and Maharajahs (Supply and Aircraftman, 2009). Floods are the most frequent and often the most devastating. The cause of flood is mainly the causalities of rainfall in North east monsoon period in the state. Out of the total annual rainfall in the state, 90% is concentrated over short monsoon season of three months. As a result, heavy discharges from the rivers during this period causing widespread floods in the delta regions. Floods occur mainly in the coastal districts basin that carries 100% of the state total river flows (Poniard, 2006). Cyclones Cyclone refers to a whirl in the atmosphere with very strong winds circulating around it in anti-clockwise direction in the Northern Hemisphere and clockwise in the Southern Hemisphere. Cyclones re intense low pressure areas with pressure increasing outwards. Cyclones can be hazardous as Cyclones are normally associated with strong winds. A storm surge is an abnormal rise of sea level near the coast caused by a Fig. 1. F-loot hazard map of India. Highly vulnerable to Floods. The most vulnerable states of India are Attar Pradesh, Briar, Assam, West Bengal, Gujarat, Arioso, Andorra Pradesh, Madhya Pradesh, Maharajahs, Punjab and Jam and Kashmir. In 1994, a major flood killed 147 people in Kraal, 138 in Gujarat and marooned 10000 in Madhya Pradesh. In 1995, the states of Attar Pradesh, Harlan and Raunchy Pradesh were severely hit by flood causing huge casualties. In the year 1996, a fierce flood literally paralyzed India, Thousands of people died, got homeless, were marooned in the states of Restaurants, Andorra Pradesh, Jam and Kashmir also affecting many other parts Of the country. In short, nearly every year one or the other part of the country is severely hit by Hoods and creating a shameful history for India. It is high time that the @Youth Education and Research Trust (YEAR) J. Cad. Indus. Rest. Volvo. 1(2) July 2012 61 period (Fig. 2). The coast line starts from Publican along the east coast and extends up to Ruminatively in Sanitarium District and consists of Estuaries of ecological importance, Major and Minor ports, Fishing harbors, Monuments of international heritage, Tourist locations, Pilgrimage centers, etc. Earthquakes Earthquakes are powerful manifestations of sudden releases of strain energy accumulated within the crust and propagated as seismic waves. The need to understand and study the phenomenon of earthquake is for a simple reason, that it is the most disastrous natural calamity for mankind. The Himalayan Frontal arc in India is amongst the most seismically active regions of the world. Even the Peninsular Stretch is extremely susceptible to Earthquakes. The Run of Ketch Earthquake of 1918 is one of the largest interplant events in the world. The first Seismological observatory in India was established in the year 1 898 in the city of Calcutta. Over the years the department has been exponentially expanded by the Meteorological Department of India. Tamil Nadia is not as seismically active as states in the northern and western parts of the country, small to moderate earthquakes have occurred in the state of Tamil Nadia. The frequency of earthquakes is low I. E. The gap between moderate sized events is fairly long. Seismic activity in the recent past has occurred in clusters (Disgusts et al. , 2000) along the borders with Andorra Pradesh, Karakas and Kraal. Ever tropical cyclone; as a result, sea water inundates low lying areas of coastal regions drowning human beings and lives-stock, eroding beaches and embankments, destroying vegetation and reducing soil fertility. Fig. 2. TN: Hazard Map-earthquake, Floods and Cyclone (After Poniard, 2006). Apart from strong winds, cyclones can result in heavy rains causing floods. However, the most destructive factor associated with the cyclones is the storm surge. The worst and the oldest cyclone in India was in 1 737, in Calcutta that took 300000 lives respectively. For cyclone forecast and advance warning, the Government has strengthened the Meteorological Department, by providing Cyclone Surveillance Radars at Calcutta, Prepared, Visitation, Machinations, Madras and Karakul in the east coast and at Cochin, Goat Bombay and Bush in the west coast. As India has a vast coastline Several faults have been identified in this region out of it is extremely vulnerable to cyclone. In India, nearly 150 which many show evidence of movement (Disgusts et million people are prone to natural hazard in coastal l. , 2000) during the Holocene period. The east-west areas (Return, 1995; 1999). Bay of Bengal is one of the trending Caver Fault, Tranquiller- Butchery Fault five cyclone prone areas of the world. The coastal and Vagina River Fault and the north-south trending regions surrounding this bay are frequently affected by Coming-Point Acclaimer Fault and Rationalizations from the sea as well as from the rivers due to Deviant Fault are some of them and run close to tropical cyclones and related storm surges and heavy major urban centers like Combaters, Madeira, rainfall. In Tamil Nadia during he years 1 990 to 1 995, Imagination, Thankful and Butchery. ND 2006 the damages caused Fig. 3. Seismic hazard map of TN (After Amateur Seismic Centre, 2012). To property were worth 5800 million rupees (US$ 170 M) and the loss of human lives were more than 500 (Rammers, 2007). Tamil Nadia lies in the southern part of Indian peninsula and has a long east coast. The east coast is more vulnerable to cyclones and floods. Tamil Nadia has a very long coastline Of about smoke with 591 coastal villages, which is exposed to tropical cyclone arising in the Bay of Bengal and has seasonal character to Tamil Nadia. In 2005, 9 cyclonic storms crossed Tamil Nadia and Andorra coast in a three month 62 the influence of gravity (Noncom et al. , 1972; Barnes, 1978; Hutchinson, 1988; WAP/WILL, 1990; Cruder, 1991; Cruder and Barnes, 1996). In the hilly areas of India, the sliding of huge masses of land has been a common natural disaster causing havoc to life and property. One of the worst and most disastrous landslides has been recorded in the year 1998 in the state of Outranked, when nearly 380 people were killed. As a measure of concern many committees and other measures have been taken to protect from this natural havoc in India. In India, the regions of Himalayas and the Western Ghats are the most vulnerable to these land-slides. Fig. 4. Block diagram of a landslide (Barnes, 1974). However, it must be stated that proximity to faults does not necessarily translate into a higher hazard as compared to areas located further away, as damage from earthquakes depends on numerous factors such as subsurface geology as well as adherence to the building codes. The seismic hazard map of India was updated in 2000 by the Bureau of Indian Standards (IBIS). According to the new map more areas of Tamil Nadia are susceptible to damage from earthquakes than previously thought (Fig. ). The city of Achaean, formerly in Zone II now lies in Zone Ill. Districts in the western part of the state, that lie along the border with Kraal also lie in Zone Ill, along with districts along the border of Andorra Pradesh and a section of the border with Karakas. The maximum intensity expected in these areas would be around MASK VII. The rest of the state lies in Zone II. Since the earthquake database in India is still incomplete, especially with regards to earthquakes prior to the historical period (before 1800 A. D. ), these zones offer a rough guide of the earthquake hazard in any particular region and need to be regularly updated Praiseworthy and Rejuvenated, 201 1 According to GAPS data, the state of Tamil Nadia falls mostly in a region of low seismic hazard with the exception of western border areas that lie in a low to moderate hazard zone. Butchery lies in a low hazard region. As per the 2002 Bureau of Indian Standards (IBIS) map, Tamil Nadia and Butchery fall in Zones II and Ill. Historically, parts of this region have experienced seismic activity in the MM. O range. Tamil Nadia is also prone to very severe damaging earthquakes. Its people feel much more vulnerable to earthquake-induced tsunamis since the 004 Indian Ocean tsunami, which affected the coast of Tamil Nadia destroying much of the marine biology and severely damaging the ecosystem (Government of Tamil Nadia, 2008). Crops, settlements, trees, birds, fishes, wildlife, and properties were destroyed. Precious coral reefs and mangrove areas were crushed by the huge tsunami waves that devastated South India, an environmental and economic setback that could take years to reverse. Power and communications were totally disrupted. The damage to humans, especially women and children, and animal life, was tremendous, resulting in emotional and mental trauma (Kumar et al. 2007). Largest Instrumented Earthquake occurred in Tamil Nadia and Butchery on the 26 September 2001(11. 984 N, 80. 25 E, D=OHIO. O SMS, UTC). A moderate earthquake occurred in the Bay of Bengal, off the coast of the union territory of Butchery, on 25 September 2001 at 20:26 PM local time resulting in three deaths and minor damage to property in Butchery and coastal Tamil Nadia. It had a magnitude of Mm=S. 5. Landslides Landslides are mass movement of rocks and debris that usually follow a cyclone, volcano or earthquake under The main causes of landslides are weak, weathered materials, physical repertory variation, Ground uplift, erosion, Earthquake, Volcanic eruptions etc. The general and simple mitigation that are adopted or should be adopted are drainage correction, proper land-utilization, reforestation and spreading Of awareness. Landslides have represented 4. 89% of the total natural disasters that occurred worldwide during the years 1 990 2005 (www. Me-data. Net). Landslide is one of the major natural hazards that are commonly experienced in hilly terrains all over the world. Landslides are affect at least 15 per cent of the land area of India-?an area which exceeds 2 0. 49 million km . In India the incidence of landslides in Himalayas and other hill ranges is an annual and recurring phenomenon. There is a variation in the degree of landslide incidences in various hill ranges (Table 1). Table 1. Incidences of landslides in India. Region Incidences of landslides Himalayas High to very high North eastern Hills High Western Ghats and the Inklings Moderate to high Eastern Ghats and Evangelically Low For example, the landslide incidences are high to very high in Himalayas, high in Northeastern hill ranges, high to moderate in Western Ghats and Inklings and low in the hill ranges of Eastern Ghats and Vanishes. The landslide hazard conation atlas of India published by Building Materials and Technology Promotion Council (EMPTY), Government of India reveals that the Inklings district of Tamil Nadia state is one of the severe to very high landslide hazard prone areas Of India. 63 rain at OConnor resulting in washing away of one woman and 2 Children. The rainfall recorded at OConnor and Kodak was 145. 2 mm and 142. 2 mm respectively. On the 19 there was heavy landslide of 1 00 yards in width and about 1. 00 km in length in Sells of Kettle Village of OConnor Talk resulting In filling up of a Valley of 30- 50. The heaviest rainfall of the day was 187. 6 mm at OConnor. On 20. 1 1. 1979 also, there was heavy rain of 102. 2 mm at OConnor and a heavy landslide at Sells in which a house was completely buried in the debris along with 2 women and 3 children. The rainfall recorded on that day at Agitator, Kodak and Kandahar was 90. 4 mm, 99. 8 mm and 78. 0 mm respectively. There was heavy SST rainfall of 71. 0 mm at Devalue on 21 . On 28. 11. 79 also there was heavy rain of 144. 2 mm at OConnor. the 25 October 1990: The North East Monsoon was heavy and there was a cloud burst. More than 35 families were buried alive in a place called Gadded. November 1993: There was another cloud burst on 11 11-1993 in the upper reach of Marmalade of OConnor Talk, about 18 huts situated below the road and washing away OConnor MET Ghats Road for about la km. The Road traffic was suspended for more than a fort night. 12 persons lost their live and 15 persons missing. It is laid that 21 passengers were washed away with two buses. An important highway, sheared stretched of rail road for about 300 m. H 1 1 December 1 998: Due to continuous rain fall, one big boulder weighing about 20 m tones fell on the OConnor Metallurgy main road and the road as closed for traffic, the rock was blasted and earth slips were removed and traffic was resumed from 14. 12. 98. December 2001: Due to continuous rainfall, two massive landslides occurred near puddle on the Counterrevolutionary high way damaging Non bridges resulting in the complete closure of traffic. In addition a closer damage was al so caused to the railway track between OConnor and Metallurgy. Bridge no 55 near hill grove railway station was completely damaged and Bridge No 56 was also damaged. November 2006: Consequent upon continuous heavy rains in the Inkling Hills, numerous landslides were reported to have occurred at the early ours on 14. 11. 2006 killing one and injuring three persons and disrupting traffic in NH 67 and blocking of Mountain Rail track between Metallurgy and OConnor (inklings. Nice. In; Sympathy et al. , 2010). Drought Drought is a temporary aberration unlike aridity, which is a permanent feature of climate. It is a normal, recurrent feature of climate and occurs in all climatic regimes and is usually characterized in terms of its spatial extension, intensity and duration. Conditions of drought appear when the rainfall is deficient in relation to the statistical multi-year average for a region, over an extended erred of a season or year, or even more (Manual for drought management, 2009). There are three types of droughts; Meteorological drought is when the actual rainfall is much less than the climatologically mean of the area. Unprecedented rains triggered about a hundred landslides within an area of 250 sq. SMS in the district during 1978. Nearly 200 landslides were recorded during 1979 and causing loss of life and severe damage to property. Though the Inkling and other mountainous areas are known to be susceptible to landslides, occurrences of such magnitude were unknown earlier. A total of 8 landslides of medium to large size occurred on 14 November, 2006 along NH between Cellar and Pudenda villages and along Mountain Railway track between Dearly and Barbital stations. In the recent times casualties and damage due to landslides have increased in the Inkling Hills. More than 110 landslides were reported within five days from 10 to 15 November, 2009, and taken away about 80 human lives, also the vast damage reported on houses, roads and railway lines. This taught the lesson for the need and urgency of landslide planning in Inklings among the scientific community and planners (Sympathy et al. 2010). Some of the major landslides of Inklings rd 23 October 1865: Worst Storm on record occurred around Toy and OConnor. OConnor Railway station was covered with water up to 5 feet deep. In Toy Lake rose up to top Of willow bound and threatened to breach it. November 1891: Storm caused many landslips on the OConnor Ghats, and did great damage to the Agitator Metaphysical road. December 1 902: Twenty one inches of rain (three times the average amount) fell in that month in OConnor, and at Agitator 24 inches (six times the average amount) was received, of which 8. 45 inches fell in a single night. The OConnor railway was blocked for a month the old and new OConnor railway was blocked for a month the old and new OConnor Ghats roads for nearly as long and all the traffic of the eastern side of the plateau was thrown upon the Agitator Ghats, which was itself in a perilous condition slips having occurred throughout and being serious in six places out of its twenty one miles length. the 4 October 1905: 6. 8 inches of rain fell at OConnor in three hours and the OConnor river and its effluents came down in heavy and sudden floods, the former sweeping right over the parapet of the bridge near the realization. The families of the station staff had to be rescued by breaking open the back windows of their quarters with crowbars. the 5 November 1978: mm of rain was recorded at Toy of which 243 MM was during the night between 5. 00 pm the of 4 and 8. 00 am of 5th. Many people were killed in Toy on account of houses collapses, landslides and drowning. Reports were also received regarding the causalities due to landslides and floods in Kohlrabies; Mitochondria; Dossal and Galatia areas of Dogmatically Talk and Manhattan of OConnor Talk. the November 1979: Heavy rainfall started from 12 November 1 979 and the highest rain fall as 114. Mm at the Kodak. On 13 it was 149. 4 mm at OConnor and 169. 9 the mm at Kodak. On the 15 night heavy landslide had the occurred at Duodecimal, on 16 night there was heavy 64 Fig. 5. Map of drought prone districts of India (Drought prone areas are in red). The country as a whole may have a normal monsoon, but different meteorological districts and sub-divisions can have below normal rainfall. The rainfall categories for smaller areas are defined by their deviation from a meteorological areas normal rainfall (Table 2). Table 2. Rainfall categories. Category Excess Normal Deficient Scanty Deviation 20% or more above aroma 19% above normal-19% below normal 20% below normal-59% below normal 60% or more below normal Meteorological history of droughts in India During 1871-2002, there were 22 major drought years, defined as years with All India Summer Monsoon Rainfall (ASSAM) less than one standard deviation below the mean (I. E. Anomaly below-10%): 1873, 1877, 1899, 1901, 1904, 1905, 1911 , 1918, 1920, 1941, 195 1, 1965, 1966, 1968, 1972, 1974, 1979, 1982, 1985, 1986, 1987, 2002. The frequency of drought has varied over the decades. From 1899 to 1920, there were 7 drought years. The incidence of drought came down teens 1941 and 1 965 when the country witnessed just three drought years. Again, during 1965-87, of the 21 years, 10 were drought years and the increased free ounce was attributed to the El Nine Southern Oscillation (ONES). Among the drought years, the 1 987 drought was one of the worst droughts of the century, with an overall rainfall deficiency of 19%. It affected 59-60% of the crop area and a population of 285 million. In 2002 too, the overall rainfall deficiency for the country as a whole was 19%. Over 300 million people spread over 18 States were affected by drought in varying degrees. Around 150 million cattle were affected due to lack of fodder and water. Food grains production registered the steepest fall of 29 million tones. No other drought in the past had caused reduction in food grain production to this extent (Samara, 2004). Hydrological drought results from the depletion of surface water causing very low stream flow and drying of lakes, rivers and reservoirs and Agricultural drought resulting from depletion of soil moisture resulting in acute crop stress and fall in agricultural productivity. India has been severely affected by droughts over the past years claiming millions of lives. The agriculture in India is totally dependent on rains, which when is not adequate results in poor yielding of crops. This is particularly true of major drought-prone regions such as southern and eastern Maharajahs, northern Karakas, Andorra Pradesh, Arioso, Gujarat, and Restaurants (Fig. 5). In India there is also a history of droughts leading to famines. During the major drought of 2000-2001, a total of eight states had fallen short of crops. Government policies and preventions play the most significant role in coping up with these environmental disasters. Drought is a normal, recurrent feature of climate.

Dominoz Pizza 7 Ps of Service Marketing Essay Example

Dominoz Pizza 7 Ps of Service Marketing Essay Example Dominoz Pizza 7 Ps of Service Marketing Essay Dominoz Pizza 7 Ps of Service Marketing Essay Place Dominos entered India in 1996 through a franchise agreement with Vam Bhartia Corp. The first outlet was opened in Delhi. With the overwhelming success of the first outlet, the company opened another outlet in Delhi. By 2000, Dominos had a presence in all the major cities and towns in India. By March 2000, Dominos opened 37 outlets all over India. Between April 2000 and February 2001, Dominos set up 64 more outlets in India. Delhi had the maximum number of outlets – 17, followed by Mumbai with 13. Dominos had the largest retail network in the fast food segment in India- with 101 outlets across 40 cities. Dominos had a tie-up with a real estate consultant Richard Ellis to help with locations, conduct feasibility studies, and manage the construction. It was also looking at non-traditional outlets like large corporate offices, railway stations, cinema halls and university campuses. In early 2000, Dominos had opened an outlet at Infosys, Bangalore, which was very successful. Product To capture the market, Domino’s had to localize flavors. Thus, Deluxe Chicken with Mustard Sauce and Sardines were confined to the East, Mutton Ghongura and Chicken Chettinad to the South and Chicken Pudina to Mumbai. Butter chicken, Makhani Paneer and the Chatpata Chana Masala were confined to the North. Price Dominos sold a 12 Pizza for Rs 265. Indians are value-, not price-sensitive. We need to offer comeback value to our customer. The high price was attributed to the high quality of ingredients used. For instance, Dominos sourced its Peperoni and Jalapeno needs from Australia and Spain respectively. However, with competition increasing from Pizza Hut, Dominos introduced price cuts,and discounts to attract the customers. In 1998, Dominos introduced the Pizza Mania scheme where it offered a large pizza for Rs. 29/-. ? Promotion Dominos had a tie-up with Discovery Channel under which the channel advertised its pizzas while Dominos put the channels name on its mailers. Dominos conducted Pizza making classes for school students. In 1998, it offered a clock to all its customers who had bought Rs. 15,000 worth of pizzas throughout the year. Database marketing is an important part of our strategy. The y have a special cell analyzing their database to look for repeat and loyal customers. In August 2000, Dominos launched the Hungry Kya? sequence of advertisements on television. Pizza could be a snack; then again, it could also be a complete meal. The only definitive common link between Dominos Pizzas and eating was the hunger platform. The launch of Hungry Kya? campaign coincided with Dominos tie-up with Mahanagar Telephones Nigam Ltd. (MTNL) for the Hunger Helpline. The helpline enabled the customers to dial a toll-free number (1600-111-123) from any place in India. Process The number automatically hunted out the nearest Dominos outlet from the place where the call was made and connected the customer for placing the order. The number also helped Dominos to add the customers name, address and phone number to its database. For the first 4 years in India, Dominos concentrated on its Delivery act. For its delivery promise to work, Dominos followed a 11-minute schedule: one minute for taking down the order, one minute for Pizza-making, six minutes oven-time, and three minute. If you dont eat pizza fresh, it turns cold and soggy. However, Dominos seemed to have overcome this problem through its delivery pack called Dominos Heatwave for packing, People Domino’z has targeted the people who are preferring home delivery as well as the youth. t has opened its outlet at R-world to attract the movie watchers. As in india pizza is more preffered by the professionals and youth it set up its outlet in some bid corporate campuses and colleges. The people who spend their weekends at malls are also targeted , as one of its outlet is at 10 acre mall ahmedabad. Physical evidence. Domino’s pizza is more home d elivery centric, albeit its having good interior too. the waitors and the delivery boys are there. Its staff consists of 5 to 8 members for different activities ranging from taking order to delivering it.

Vietnam War essays

Vietnam War essays The Vietnam War took place from 1959 to 1975. The war involved the North Vietnamese and the National Liberation Front which came into conflict with the United States forces and the South Vietnamese army. Struggling for their independence from France, Vietnam divided into two countries, North and South Vietnam. Being Vietnam was a Communist government, the United States decided to become involved with Vietnam. The United States believed that if all of the country fell under a Communist government, Communism would spread throughout Southeast Asia and beyond. This belief was known as the Domino Theory. Under this belief, the U.S. government supported the South Vietnamese government which led to the rebellion in the South because of the repressive policies, therefore, the National Liberation Front was formed into an opposition group with close ties to North Vietnam. General Westmoreland, the American commander, had a variety of strategies he had conceived. His first strategy was to deploy the American troops to protect the U.S. air and supply bases along the South Vietnamese coast. He then would send units to block any attempt made by the North Vietnamese and Vietcong to sweep across to the sea and slice the country in two. With their vastly superior mobility and fire power, the American forces launched a series of search-and-destroy operations that would grind down the enemy. The American soldiers went to Vietnam with a lot of weight of American industry behind them. With the exception of the nuclear weapon, nearly every piece of equipment in Americas hands was sooner or later used in Vietnam. The skies were full of fighters, bombers, helicopters, and other airplanes. There were high-altitude B-52s referred to as Puff the Magic Dragon, a converted DC-3 transport outfitted with rapid fire machine guns able to pump out eighteen thousand rounds per minute. Being so cluttered in a...

Property Management and Law Essay Example | Topics and Well Written Essays - 3750 words

Property Management and Law - Essay Example Some types of properties that may need property management are; houses, condos, duplexes, town homes, apartments, shopping centers, malls, offices buildings, airports and public transportation buildings, hospitals and many more. Property management is very similar to the role of management in any business. In this coursework the writer will analyze the complaints and problems presented to the property manager of Megadosh Management by their client. To be able to do so we need to define important terms such as landlord, tenant and rent. The writer also presented the roles and rights of each person involve in the business. Property management agreement depends on the service needed by the client. The payment of their service is also mentioned. Upon understanding the role of property management the writer will now present the responses on the letter sent to the property manager. Discussion of each letter and identifying the problem is needed to Landlord - as defined in www.lectlaw.com, is an owner of real property who leases (rents) that property to a tenant under a lease agreement. He is bound to perform certain duties and is entitled to certain rights. To secure to the tenant the quiet enjoyment of the premises leased; but a tenant for years has no remedy against his landlord, if he be ousted by one who has no title, in that case the law leaves him to his remedy against the wrong doer. But the implied covenant for quiet enjoyment may be qualified and enlarged or narrowed according to the particular agreement of the parties and a general covenant for quiet enjoyment does not extend to wrongful evictions or disturbances by a stranger The landlord is bound by his express covenant to repair the premises, but unless he binds himself by express covenant the tenant cannot compel him to repair. His rights are: (www.lectlaw.com) To receive the rent agreed upon and to enforce all the express covenants into which the tenant may have entered To require the lessee to treat the premises demised in such manner that no injury be done to the inheritance and prevent waste To have the possession of the premises after the expiration of the lease. Tenant - as defined in Thesaurus as the one who pays the rent to use or occupy land, a building, or other property owned by another. In law, the one who holds or possesses lands, tenements, or sometimes personal property by any kind of title. (www.landlordzone.co.uk). Tenant's Legal Right and Obligations Commercial Obligation It is the obligation of the tenant to pay the exact amount for rent. It is the obligation of the tenant to pay the rent on time. Commercial Right It is the right of the tenant to have a comfortable property. Residential Right Know the terms of the tenancy. Know the name and address of the landlord (normally included in the agreement) Accommodation which is in a good tenantable state of repair - free from defects. Reasonably quick and effective repairs if you report defects. Safe accommodation, all electrical, gas and other systems and appliances meeting modern safety standards and are subject to regular

Family Essay Example | Topics and Well Written Essays - 500 words - 8

Family - Essay Example As an institution for socialization, a family provides the necessary knowledge to the growing individuals in the family to help them to understand their social and physical environments. Other roles of the family are to provide security to the individuals as well as to ensure that they provide the needs of each of its member to enhance their life (Brownfield, 2010). One of the conceptual frameworks for the family assessment is the Neuman’s systems model, which is used as a guide to assessment and intervention of a dysfunctional family and help in streamlining the conditions that are failing in a society and that need attention for proper functioning of the whole unit. This helps to implement a therapy that is focused on all the family members to ensure that the intervention program is successful in the society in curbing an issue that arises at the family level. This model incorporates all the members of the family in the implementation in order to ensure that it achieves the best results in the society to address an occurrence that can be perceived harmful the people (Parker & Smith, 2010). In the society, there are usually community-based services that are aimed at promoting the health of individuals in that particular society and ensure smooth running of the society. Some of these services serve the community by preventing disease and injuries, improving the health status of the society and also they enhance the quality of life of people (Gregitis et al, 2010). These services include such like coordinated school health program which facilitate health for different members of the school as well as the child and adolescent mental health program that help to address issues of children and youth mental health stability (Baggett et al 2010), In US, the Child and adolescent mental health is a popular community-based program that runs in the society and which has helped

HR as a Strategic partner Essay Example for Free

HR as a Strategic partner Essay Human Resources – the one department that is the most important to a company’s bottom-line is also one that is treated with the least respect across all industries. The general consensus is that the HR Department and the rest of the organization are Strange Bedfellows, when in fact they are Strategic Partners who should blend seamlessly to achieve organizational objectives. But what we see is a single-minded dislike for the HR department by most employees of the organization. The reason for this sorry state of affairs can be traced to several widespread myths regarding the function among employees. Two of the most important ones are as follows: Myth No. 1 – Employees feel that â€Å"The HR function is responsible for making employees happy. They should take care of everything, from providing employees good food to ensuring that the AC’s temperature is just right†. When in reality, an HR manager’s job is not to make employees content; it is to make them competent. In simpler words, HR Managers will not provide you a beanbag at work to recline on, but they will strive to increase your competencies that would hold you in good stead for the rest of your life. And that is all that matters in today’s professional and highly competitive world. Myth No. 2 – â€Å"The HR department comprises of a bunch of people who sit around in their ivory tower and make rules according to their whims and fancies†. While actually, HR as a function not only belongs to HR Managers, but to all managers across the organization. Translated, it means that the HR function is highly inclusive and works in tandem with all departments of the company. The criticality of the HR function can be understood by asking a simple question – What is it that makes any organization a success or a failure? Planning, Strategic decisions, Productivity, Sales figures, etc. , are a few things that instantly come to mind. What we forget to acknowledge is the fact that all these factors are a result of the efforts of the â€Å"people† of the organization. And who ensures that the right kinds of people are positioned in the right jobs in the company? The answer to that one is quite obvious. The HR department performs an array of complex activities – From Manpower Planning to Recruitment, Performance Management to Compensation and Benefits, Training and Development to Career Advancement; all of which aim at Organizational as well as individual employee development. And yet they are accused of being a ‘necessary evil’ and a ‘dark bureaucratic force’ by many. The HR function is Necessary, Yes; is it an evil? No! It is a Force, yes; but Dark and Bureaucratic? No and No! So why is HR misunderstood and mistrusted by so many, especially when the function is a benign one? Honestly, the blame lies partly with the HR managers as well for letting things get out of hand. Somewhere in the trade-off between the various roles that they are expected to play, HRs in general have started placing more importance on the roles of the ‘Admin Expert’ ‘Strategic Partner’ and have foregone the roles of the ‘Change Agent’ and ‘Employee Champion’. While they are performing the former two flawlessly, the latter roles are of great importance as well. And this negligence has resulted in widespread manifestation of disregard for the function. And unless we strike a balance between these paradoxical roles, redefining HR as an EmployeeFriendly function would be an uphill task. That said, let’s take a look what other options we have, as future HR personnel to dispel the feeling of general animosity towards the function? The answer quite simply lies in the basics. As with any other relationship, proper communication is the key to mend damages in professional relationships too. The HR person is every employee’s first point of contact before/ immediately after joining an organization. Right from the induction programs, it is the HR who facilitates the transition of a person from an outsider to a member of the organization. And we need to leverage this power for all its worth right from the word go! We need to establish proper communication channels right from the time of entry of the employee into the organization and ensure that this process of communication is a perpetual process and not an intermittent one. Next of course are the all-encompassing and highly coveted employee engagement programs. Ensuring that the HR department is projected not merely as a facilitator but also as the interface that conducts such engagement activities would ensure that employees have a change in perspective regarding HRs in general. Instead of going about this the tried and tested way, HRs can get creative and use several innovative means to achieve this. From videos depicting ‘a day in the life of an HR’ to shadowing programs (which would give employees a real-time feel of the trials and tribulations of an HR person) the possibilities are endless. And most importantly, as stressed upon earlier in this article, HR is not just about performance appraisals and pay cuts. The function is the backbone of any organization, performing an array of critical activities. HR managers need to convince the employees that they are in fact their allies and not their detractors. The new age HR managers need to remember that each action of theirs reflects on the image of the function as a whole. A slight change in our attitudes would go a long way in changing employee perceptions about our function. We as a team honestly believe that it is not a question of ‘If’ this change would happen; rather it is a question of ‘When’ it would happen. And when this happens, the HR function would assume its rightful position of importance in the Organizational structure.