A Marketing Flyer Plan For Xyz Construction, Inc.

A MARKETING FLYER PLAN FOR XYZ CONSTRUCTION, INC. Introduction XYZ Construction, Inc. is a privately owned company founded as a family business in the 1950s (SKS7000 Syllabus, 2012, p. 2). The company specializes in horizontal construction work, including roads, airfields and bridges. (SKS7000 Syllabus, 2012, p. 2). The owners have decided to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months (SKS7000 Syllabus, 2012, p. 2). The company’s headquarters is located in Denver, Colorado, and has 16 field offices located in 11 states (SKS7000 Syllabus, 2012, p. 2). To facilitate the move from private ownership to public ownership, a marketing flyer is desired by the owners. The marketing flyer will analyze the key business environment considerations for a new marketing initiative. The focus of a plan for the marketing flyer will be twofold, including (1) services that concern the private construction and residential areas, including opportunities to expand in order to diversify company operations; and (2) project management considerations that improve the cost effectiveness during large and small scale projects for residential and private construction. The following is a recommended plan for the creation of a marketing flyer for XYZ Construction, Inc.: Services XYZ Construction, Inc. performs horizontal construction work, including roads, airfields and bridges. (SKS7000Show MoreRelatedMarketing Flyer Plan Essay1314 Words   |  6 PagesXYZ Construction, Inc. XYZ Construction Marketing, Inc. Marketing Plan Pamela Bryant Northcentral Univesity Abstract This marketing plan will develop the expansion of the XYZ Construction, Inc. from the state and federal supported construction industry to the private and residential construction industry. The growth of the company as well as the future goals are to be developed through a marketing plan that will a strategy to enter a market that has not been explored previously. The nextRead MoreMarketing Flyer Plan1991 Words   |  8 PagesIntroduction This paper will cover the development of a marketing flyer plan for XYZ Construction, Inc. XYZ Construction, Inc. currently is a private construction company that is predominately funded by state and federal contracts. The company has made plans to move from the private sector to the public sector in hopes to increase revenues and business by offering services to the private and residential construction industries. XYZ Construction, Inc. has 12 months to revamp and/or develop different departmentsRead MoreBusiness Process : Integrated Business Operations6494 Words   |  26 PagesWholesale agents and client contact assembly, tricks element Customer and provision expense can address any question that is clear. d) Manufacturing and retail: In this configuration settings, franchisee the right to use the franchisor s name construction and retail level, particularly equipment offers. They make a commitment to support: †¢ Agreement negotiations and demand structure of the subtle elements †¢ To monitor stock levels and import stock. e) Wholesale and retail: Franchisee directly toRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University Read MoreDeveloping Management Skills404131 Words   |  1617 PagesPaulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Senior Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Senior Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Janet Slowik